Design
We know how Important it is to stand out from the crowd.
On average, a product only has 3 seconds to grab a customer’s attention before it fades onto the shelf. When your product is sat surrounded thousands of competitors it’s got to be eye catching! Graphics and creative packaging design are key when consumers make their choice, and that’s where we can help you to make your mark.
- Brand Identity Design
- Marketing and Advertising Design
- Web and Mobile UI Design
- Packaging Design
- Print Graphic Design
- Motion Graphic Design
- Illustration Graphic Design
Core Graphic Design Elements
Even the most intricate graphic designs are made up of very simple components.
Here are the seven core elements that have created every design you’ve ever seen.
Line
As simple as they are, lines can take many appearances - thick, thin, brushed, dotted, dashed, curved, horizontal, diagonal, etc. With the rearrangement of lines, you can create an infinite number of graphics.
Shape
The outline of an object determines its shape. Shapes can be mechanical, organic, or abstract. Mechanical shapes are geometric, while organic shapes resemble natural objects. Abstract shapes include letters and symbols.
Color
Colour helps to set the mood of a design as it has a strong psychological effect on the human brain. Colours have several characteristics like hue, shade, tint, tone, and intensity.
Value
The value determines the extent of lightness or darkness of an area in a design. A contrast in value is used to separate shapes.
Texture
A common way to add depth to a design is to give objects a texture. Be it soft, rough, smooth, rugged, wooden, or fluffy — texture combines lines, shapes, and colours to achieve a visual illusion.
Size
Size allows designers to show contrast, highlight importance, and create a hierarchy to guide the viewer through the design. Components larger in size gravitate attention, creating focal points for the graphic.
Space
Graphic design uses space to separate items or sections, explain the relationship between objects, and create the illusion of a 3D environment. White or negative space forms the background of a design, allowing other elements to pop.
At its core, graphic design is a highly creative craft and will always remain so. However, it’s still guided by a set of principles. Some of the essential graphic design principles are balance, contrast, emphasis, repetition, white space, hierarchy, and more.
Good graphic design is one that employs inventiveness and imagination but also adheres to design principles. It’s the most effective way to ensure your graphic design communicates a message in a clear, structured manner. That’s why it’s extremely important to entrust this job to a professional designer or high-quality graphic design agency.
Why
graphic design matters ?
The first interaction with your brand sets the tone for the rest of your relationship with your customers. And the first thing people will see, when doing research about you, is your logo, illustrations, and other imagery. Your visual identity and all your graphic design elements should tell the same story on all platforms and incite people to learn more about you.
The quality of your graphic design and the impression you make on customers with it can highly impact your engagement rate. A distinctive but consistent brand image across all the platforms can help you build credibility and make you an authoritative and trustworthy brand in the eyes of customers.
An outstanding graphic design, that emphasizes the uniqueness of your brand, can help you make your brand more recognizable to your customers and everyone else interacting with your brand. As a result, you will have increased brand awareness, which can lead to more engagement and conversions.
Each brand and business has a purpose. And if you want to succeed, you need to convey your main message through graphic design to your customers, competitors and everyone else in a clear, concise and consistent way. Moreover, when your products, website, social media and other channels have high-quality graphic design elements (in addition to proper marketing, sales and business strategy), most of your customers will have a positive impression of your brand.
Graphic design is one of the most important means to distinguish your brand from your competitors. Creative content along with the quality graphic design can help you stand out among your competitors. A well-thought design will create a certain, unique image of your brand in the minds of your audience.
How
Can a Graphic Design Agency Help?
The whole graphic design process is infinitely smoother and more efficient with a good graphic design agency. Whereas working with a freelance designer requires constant communication and active guidance, hiring a graphic design agency won’t require a hands-on approach from you.
Graphic design agencies will take care of briefing, project management, and quality assurance. Besides defining your expectations and preferences, there’s little you will have to do as a client. Since the reputation of the graphic design agency is at stake here, most of them will go above and beyond to deliver a top-quality product.
Another big advantage agencies have is that instead of a single individual, a whole team of specialists will be working on your project. Because of this, many agencies will offer additional services like copywriting or search engine optimisation along with graphic design services.
Of course, the cost does increase when you work with a professional graphic design agency instead of a solo freelancer. But so does the quality of the end product. Agencies are recommended for businesses that aren’t too restricted by their budget and need excellent results with as little risk involved as possible.
Besides, there are a lot of agencies working from all over the world, so every brand has a chance to find its best graphic design company.